Comment → DM automation your AI can run.
Someone comments a keyword, Replai answers in their DMs and delivers your link. Set it up here, or just ask Claude, ChatGPT, Cursor or Gemini to do it for you.
Instagram professional accounts · official Meta APIs
How it works
Three steps, then it runs on its own.
- 01
Connect your account
Sign in with Instagram (professional accounts). We use Meta’s official Messaging API, no passwords, no scraping.
- 02
Pick a post and keywords
Choose one post or every post, the words to listen for, and the three DMs: the opening, the optional follow invite, and the link.
- 03
Comments turn into DMs
When someone comments a keyword they get a private reply with a button. One tap and the link lands in their inbox.
Natively agentic
Your AI is the admin panel.
Replai ships a remote MCP server. Connect it once and every action in this dashboard (creating rules, checking stats, testing a comment, resuming a paused conversation) is a tool your AI can call.
- Claudeclaude.ai · Desktop · Code
- ChatGPT / CodexCodex · desktop
- Cursormcp.json
- Gemini CLIsettings.json
- VS CodeCopilot agent
- Windsurfand any MCP client
list_postscreate_ruleupdate_ruleset_rule_activepreview_ruletest_commentlist_eventsget_statslist_handoffsget_setup_statusyou › Anyone who comments GUIDE on my latest reel should get the PDF.
list_posts { limit: 6 }
6 posts · latest: “3 tools I use daily” (reel)
create_rule { keywords: ["GUIDE"], media_id: "1790…", link_url: "https://…/guide.pdf" }
rule “Free guide” created · active
test_comment { text: "guide pls!" }
would fire “Free guide” · 3 DMs · nothing sent
ai › Done. It’s live on that reel. Want a public reply on the comment too?
Built for Meta’s rules
Polite by default. Your call on the rest.
Soft follow invite
Everyone gets the link; non-followers also get a friendly invite. A hard gate is available, with Meta’s policy warning.
Automation disclosed
The first DM can carry a short “automated message” note, on by default.
Human handoff
Anyone who replies HUMAN pauses the bot for that conversation until you resume it.
Dry runs first
Preview the exact DMs and test a comment against your rules without sending anything.
Your next comment could already be a DM.
Connect Instagram, create a rule in a minute, then hand the rest to your AI.